BEYOND Insights
BEYOND InsightsUX & Usability Testing in BEYOND Qual Studios

See what users do.
Understand why.
Verify the fix.

Run moderated and self-run studies across concepts, prototypes, and live experiences. Connect every task, metric, issue, clip, participant segment, product version, and retest in one governed workspace. Participant links are mobile-friendly for supported studies, with optional face and voice recording.

Try the self-run demo

Start with one moderated round or one self-run study. Use your own participants, recruit independently, or invite qualified respondents from a connected BEYOND survey.

Read the UX testing guide →
See it from the participant's side

Take the same 3-minute usability study a participant would: work real tasks on a live prototype, then see it roll into a scorecard.

Try the self-run demo
Moderated and self-run testing in one workflow
First-click, paths, task outcomes, SEQ and SUS
Optional face and voice, with explicit consent
Every issue links to task, participant, timestamp, and clip
Recruit directly from your survey respondents and segments
Retest the next version and verify what changed
What you can test

Test the experience at the stage it actually exists.

One research workflow across early ideas, static screens, interactive prototypes, and working digital experiences. Define the task and success criteria once, capture ease and confidence, collect the participant's reasoning, and retest the next version without rebuilding the study. Each card shows exactly what gets captured.

Reaction and comprehension

Concepts and copy

Messages, labels, value propositions, navigation ideas, and early flows, before design or build.

What gets captured
Tasks, ratings, open-endsIncluded
Face and voiceOptional
First-click and heatmapsNot applicable
First-impression tests

Static screens and images

Layouts, page hierarchy, content, creative, and alternative visual directions.

What gets captured
Tasks, ratings, open-endsIncluded
Face and voiceOptional
First-click and heatmapsNot applicable
Full behavioral capture

Interactive prototypes

Realistic tasks on a BEYOND-hosted prototype, or on a capture-enabled Figma prototype, with behavior tied to the task.

What gets captured
Tasks, ratings, open-endsIncluded
Face and voiceOptional
First-click and heatmapsFull capture
Moderated observation

Live websites and web apps

Real journeys in staging or production, with task measures and the participant explaining as they go.

What gets captured
Tasks, ratings, open-endsIncluded
Face and voiceOptional
First-click and heatmapsIn development
Included on every studyOptional, set per studyIn developmentNot applicable to this stimulus

Behavioral capture runs on BEYOND-hosted and capture-enabled Figma prototypes. Live-site behavioral capture is in development, so live sites are tested today with moderated tasks, ease measures, and participant explanation.

One research record

UX testing alongside your quant and qual, not in a separate silo.

Recruit from survey respondents, carry segment and prior-answer context into the study, and move task evidence, issues, clips, and retest results into the same reports and dashboards as the rest of the research. The screener, demographics, tasks, ease ratings, and open-ends run as one study on the BEYOND platform.

One study, screener to scorecardTied to your segmentsInto your dashboardsOne dataset, one report
Inside the platform

What the room looks like, from both sides of the glass.

survey.beyondinsights.com
The BEYOND moderator cockpit during a live demo session: the task rail and the active task with its scenario pushed to the participant, the full outcome taxonomy for honest scoring, quick tags and a timestamped note stream, and a live mirror of the participant's prototype screen only, with the video call kept separate.

The moderator cockpit during a live session: the scenario pushed to the participant, the full outcome taxonomy for scoring each task, and quick tags plus a timestamped note stream for issues and quotes. The panel mirrors the participant's prototype screen only; the video call never appears here.

The other side of the glass

The participant sees only their task, pushed to their screen, and works through it on the product itself. One ease question follows each task, with a short why probe when it was hard. Nothing about scoring, tags, or the backroom reaches them.

survey.beyondinsights.com
The BEYOND participant view during a self-run demo task: the task title, the scenario, and a reassurance that finishing or getting stuck are both fine on the left, with a Move on to a few questions button, and the tested Meridian banking prototype on the right. None of the moderator scoring, tags, or notes are visible to the participant.

The participant view during a self-run task: the task and goal on the left, the tested prototype on the right, and a finished button. One ease question follows, and the moderator backroom is never visible here.

Tasks and exercises you can leverage
Task cards with success criteriaSEQ after each taskSUS at closeFive-second testTree testCard sortThink-aloud recordingOpen textSentence completionRanking2x2 mappingConcept reactionDiary / journalHomework assignments

Gold = UX testing instruments. Dashed = between-session activities. UX task cards run beside the full Qual Studios exercise library.

How it works

Every task stays connected to the evidence and the fix.

Whether our researchers run it or yours do, one governed chain ties each finding back to the person, the moment, and the version, and forward to the recommendation and the retest.

ParticipantTested versionTaskBehaviorMetricIssueClipRecommendationRetest
1

Define the task and success criteria

Scenario plus goal, never steps. The task check blocks step-by-step and leading language before any participant sees it.

2

Run moderated or self-run testing

In the live cockpit, or unmoderated from a link. Outcomes scored on a full taxonomy, and ease captured after every task.

3

Diagnose and prioritize the issue

Severity with written rationale, participant incidence, and clip evidence. Expert findings labeled as expert findings, never dressed up as participant data.

4

Retest the next version

Clone the round onto the new version. Resolved, persistent, or regressed, with fresh evidence.

One issue, from behavior to fixIllustrative
High severity

Routing number is hard to find in the account detail view

Participants looked for it under Accounts, where the label never appears. A researcher set the severity and recorded the reasoning beside it, so a number is never the only thing standing behind a finding.

Task2, Transfer setup
Participants affected5 of 8
Tested versionMeridian v3
First clickOff target
DanaExisting customer, mobile02:14 to 02:31

I expected the routing number under Accounts, not buried in the detail view.

Consent approved for reportingAttached to the issue
RecommendationSurface the routing number on the account summary, one level up from where it sits now.Retest on v4Resolved. 8 of 8 completed the task without assistance.
Moderated or unmoderated

Self-run in minutes, or moderated in depth. One platform.

Quick validation and deep research used to mean two tools. Here they share one method, one evidence chain, and one set of scorecards.

Unmoderated, self-run

Participants complete tasks independently, at scale.

Send a branded link and participants complete real tasks on their own, on your prototype. The platform captures the behavior automatically.

  • Click heatmaps per screen, on-target and misclick
  • Screen-flow paths with where people drop off
  • First-click accuracy and misclick rate
  • Tasks auto-complete at the goal screen, SEQ after each, SUS at the close
  • On opt-in, record face and voice with a live self-view, no screen-share required
  • Full behavior capture on in-app prototypes, and on Figma prototypes with a lightweight capture step enabled, with live-site testing on the way
Try the self-run demo
Moderated, live cockpit

A researcher in the room.

A moderator runs the session while the participant works on a live mirror of your prototype, with no screen-share leak.

  • Observers and facilitators join their own links
  • Consent tracked throughout, recording health shown honestly
  • Outcomes scored on the full taxonomy in real time
  • Quotes, issues, and clip markers on one timeline
See it from both sides of the glass
9:41MeridianREC
Everyday Checking$4,182.50
Move money
Pay a bill
Account details
Statements
Task 2 of 4
Find your routing number.
I am doneI cannot finish
Researcher view, liveTask 2
OutcomeSuccess, with struggle
First clickOff target
Time on task1m 12s
Ease (SEQ)4 / 7
I expected the routing number under Accounts, not buried in the detail view.Jump to clip →
IssueRouting number hard to find in the detail viewTask 2 · 5 of 8 participants · clip attached
What a self-run study feels like
Set upwho is taking it
  • 1Welcome
  • 2Screener
  • 3Demographics
  • 4Orientation
The tasksthe usability work
  • 5Prototype tasks, auto-advance at the goal
  • 6Ease rating after each task
  • 7Open-end probe, tailored on give-up
Wrap uphow it landed
  • 8SUS, one statement at a time
  • 9A closing open-end

It runs the full arc of a real study, welcome to wrap-up, so participants treat it like one. The open-ends even tailor themselves when someone gives up.

Same evidence chain, same scorecards, one dataset.

The study pack

Start with a proven UX study framework. Keep what fits.

Begin with the core tasks, outcome measures, ease ratings, and close-out questions already in place. Remove what the study does not need, adapt what it does, and add project-specific questions without starting from a blank page. Reusable blocks come from the BEYOND repository, so each round stays comparable to the last.

On every study, automatically
Always on

The tasks

Scenario and goal for each task, straight from your study contract.

Always on

For each task

  • Outcome: completed, gave up, or struggled.
  • Ease: the single-question rating (SEQ).
  • Follow-up: an open-end, tailored when they give up.
Always on

SUS at the close

The ten-item System Usability Scale, scored zero to one hundred.

Recommended, and yours to choose per study

Up front

Demographic profileA full demographic profile: age, gender, household composition, income, employment, education, race and ethnicity.
Category engagement and usageHow they engage with the category and which apps they already use, with the category under test kept blind.
Tech checkA quick device and connection check before the tasks, so the first minutes are the study, not troubleshooting.

Before the tasks

First impressionA five-second look at the main screen, then what they recall and what they think it is for.
Prior experienceWhether they have used an app like this before, to read results by familiarity.

At the close

Overall ease (whole app)One overall ease rating for the entire app, next to the per-task SEQ.
Likelihood to recommendA zero-to-ten recommend score, comparable across studies.
Closing reflectionOn by defaultWhat worked, the one change they would make, and any final thoughts.

Add your own

Any question your study needs sits beside the standard blocks and lands on the same scorecard, in the same evidence chain.

From the repository

Standard and custom blocks alike are drawn from the BEYOND repository: your reusable questions, scales, and screeners in one governed place, so a choice made once becomes the default next time.

Choose the questions once, and every study after it starts a step ahead.

Recruitment and sample

Recruit the right people, with the right context.

Bring your own customers or employees, invite qualified respondents from a connected BEYOND survey, or recruit through BEYOND's consumer and B2B fielding network. Screening, quotas, scheduling, consent, technical readiness, reminders, and participant status stay connected to the same study.

Your own users

Invite customers, employees, members, or existing product users through secure study links. You keep the relationship; BEYOND manages access, status, reminders, and evidence.

Connected survey respondents

Recruit directly from a BEYOND survey by segment, behavior, prior answer, or qualification, with only project-approved context carried into the session. Moderators see only what the study approves.

BEYOND recruitment

Reach consumer and B2B participants beyond your base, with defined targets, quotas, device and browser needs, and accessibility context.

Run by a moderator

Moderated studies

  • Qualification and screening
  • Scheduling and reminders
  • Consent status, tracked
  • Camera, microphone, and screen checks
  • Attendance and completion
Run by the participant

Unmoderated studies

  • Screener, quotas, and incidence
  • Unique or open study links
  • Branded email invites
  • Completion monitoring
  • Incentives by prepaid VISA, Amazon, check, or Tremendous

The sample follows the decision. Run a focused formative round, compare defined audiences, or scale to a larger unmoderated validation study, all on the same platform.

Qualified studies can begin within days, with timing set by incidence, target complexity, study mode, and sample requirements.

Recording, with explicit consent

See the behavior, and hear the reason behind it.

On in-app prototypes, and on client Figma prototypes with a lightweight capture step enabled, interaction events generate first-click, paths, and heatmaps with no recording required, and that behavioral layer scales beyond a moderated round. When a participant opts in, they record their face and voice and see a live self-view, so they never have to expose the rest of their desktop. We save the interaction stream separately and reconstruct the journey against the tested version, then play it back in the cockpit as one picture-in-picture, their reactions synchronized with the screens they moved through.

Behavioral metrics do not require face or voice recording. When recording is enabled, it is opt-in with a live self-view, and researchers configure recording, retention, access, and deletion by study.

Opt-in, consent-tracked, yours to retain or delete.

A self-run usability task in progress: the Meridian prototype on the left, and on the right the task with a live webcam feed, a Recording indicator, and a note that the participant is being recorded with their permission.
The participant records face and voice, with a live self-view.
The cockpit session replay: a reconstructed phone screen with a movable picture-in-picture window and a scrubber, captioned that the screen was rebuilt from captured behavior while the face and voice are the recorded think-aloud.
The cockpit rebuilds the screen and plays it back as picture-in-picture.
Honest numbers

Small samples, reported honestly.

In small formative rounds, counts lead. When percentages appear they stay secondary and always carry the denominator, so a round of six never reads as population precision. We say exactly what happened, including who needed help and who never got there.

Standard instruments come built in. SEQ captures perceived ease after every task, and SUS captures overall usability at the end of the session. Published averages are context for reading your scores, never pass or fail lines.

The width of the confidence interval is part of the finding.

Example task read-out, round of 6
Completed without assistance4 of 6
Completed after a hint1 of 6
Could not complete1 of 6
Assisted completions are never folded into clean success. SEQ and SUS reported alongside, with context, not verdicts.

Metrics that stand up.

SEQ per taskThe Single Ease Question after every task, asked one at a time.
SUS, benchmarkedThe System Usability Scale with real Sauro-Lewis grade bands, a benchmarked grade, never an invented score.
Usability indexFor self-run studies, a transparent summary of completion, ease, first-click, and precision, with an optional documented composite.
Open feedbackA closing open-feedback question on every run, in the participant's own words.
Deliverables

Scorecards that turn sessions into decisions.

Every study lands as a scorecard. One per participant, one for the whole round, and for self-run studies, the behavior behind the numbers. Each is defensible on its own and traces back to the sessions that produced it.

Session scorecard

One participant, every task.

Outcome, ease, and time on every task, with the participant's own quotes, the issues and observations they surfaced, their SUS score and grade band, the full prototype journey they took, and a plain what-worked versus what-to-fix summary.

A BEYOND session scorecard for one participant on a self-run demo study: duration, tasks completed, and SUS with its grade band, a per-task breakdown of outcome, ease, and time, the participant's own quotes and observations, the full prototype journey, and a what-worked versus what-to-fix summary.
Study scorecard

The round, rolled up.

The whole round in one readout: who took part, the five-second first impression, per-task completion and unassisted success against the SEQ benchmark, the SUS grade curve, findability, the card-sort mental model, verbatims, and test quality, closing on what worked and what to fix. The same honest scoring as the session, at the level a stakeholder decides on.

A BEYOND unmoderated, self-run study scorecard aggregating a demo round: participants, overall completion, and mean SUS; a who-took-part sample profile; a five-second first impression; per-task performance with the SEQ benchmark; the SUS grade curve; tree-test findability; a card-sort mental model; verbatims; test quality; and a what-worked versus what-to-fix summary.
Behavioral report, self-run

The behavior behind the numbers.

For unmoderated studies at scale: a composite usability index, per-task completion with first-click accuracy and misclick rate, mean ease and median time, and click heatmaps that show where attention and confusion land, screen by screen.

A BEYOND aggregate behavioral report for an unmoderated demo study: usability index, overall completion and misclick rate, per-task completion with first-click accuracy, mean ease and median time, overall SUS and first-click accuracy, and per-screen click heatmaps.
A BEYOND rapid methods summary for a demo study: a five-second test showing what people thought the app was for with what they remembered in their own words, a card sort showing the most-chosen group and agreement level for each item, and a tree test showing the share who reached a correct destination, where they ended up, and their first move.
Rapid methods

Comprehension and findability, before the build.

Five-second tests, card sorts, and tree tests come back on the same scorecard footing: what people thought the screen was for and what they remembered of it, where they expect each item to live and how strongly they agree, and whether they can actually find it in the structure you are proposing.

The issue report (prioritized, severity-rated, evidence attached) and the highlight reel ship alongside, and every output ships as interactive HTML, PowerPoint, or your preferred format and flows into BEYOND reports and dashboards. No parallel toolchain, no export gymnastics.

Fix and retest

Verify whether the fix worked.

A finding is only half the job. Clone the round onto the new version and run the same tasks again, and every issue comes back labeled, with the before and after together. The question a product team actually asks is not just what is wrong, but whether the change fixed it without creating a new problem. This answers it.

ImprovedHeldRegressed
A BEYOND retest comparison for a demo study, onboarding v3 to v4: counts of tasks improved, held, and regressed, the new SUS with its change, and a task-by-task table of unassisted success then versus now, ease then versus now, the change on each, and a per-task verdict.

Every issue from the prior round is re-run and re-labeled, so improvement is measured, not asserted. The tasks and wording stay fixed across rounds, so a change here is a change in the design, not the test.

Methods

Match the method to the question.

Moderated and self-run usability tests, diary studies, card sorts, tree tests, accessibility sessions, expert reviews, and concept reactions, all in the same place.

See what people do

Moderated and self-run usability testing

Participants work through tasks on their own from a link, at scale, with clicks and paths captured automatically, or live on your product or prototype with screen, camera, and voice.

Follow real use over time

UX diary studies

How people actually use it over days or weeks, captured in the moment on shared boards.

Fix navigation and structure

Card sorting and tree testing

The classic ways to find out where people expect things to live, run and analyzed here.

Test an early direction

Five-second, concept, and preference tests

First reactions to a concept or a direction, before you commit to building it.

Check accessibility and expert standards

Accessibility sessions and heuristic review

Sessions run with assistive technology, scored like any other round, plus a specialist review of your flows, always labeled as expert findings.

How we use AI

AI accelerates the craft. People still own the judgment.

AI speeds the work our researchers used to do by hand, and every draft is reviewed before it reaches you. Faster turnaround, without handing your study to a black box. Each card below shows what the machine drafts and who signs it off.

Design

Moderator guides and screeners

Drafted from your objectives and the decision the study supports, in the platform's own task and question formats.

Who signs offA researcher rewrites and approves the guide before a participant sees it.
Program

Screener and study setup

Logic, quotas, and terminations built from the approved screener, then checked back against the specification.

Who signs offA programmer verifies the logic and the quota math before the study opens.
Field

Transcription and coding

Every session transcribed and coded, with each moment timestamped against the task it belongs to.

Who signs offAn analyst confirms the coding against the recording.
Analyze

Observation clustering

Recurring behavior grouped into candidate themes across participants, tasks, and sessions.

Who signs offA researcher decides what counts as a finding, and sets its severity.
Report

Topline and report drafts

A structured first draft with the evidence already attached to every point it makes.

Who signs offThe research lead writes the recommendation and stands behind it.
Share

Highlight reels

Assembled from the moments tagged live during the session, ready for a researcher to trim.

Who signs offA researcher approves every clip, and consent governs where it can be shown.
The BI AgentNever moderates a sessionNever assigns final severityNever publishes without researcher approval

Every draft is reviewed by the person whose name goes on the work.

The whole answer, including what the agent is not allowed to decide and how your study data is processed.
How BEYOND uses AI →
Ways to work

Choose how you want to run the study.

Run the platform with your own team, bring in BEYOND specialists for selected stages, or have our researchers manage the study end to end.

Platform

Your team runs it

Build and run templated rounds yourself, with in-product method checks and specialist support available for advanced designs.

Partnered

Your team leads, ours assists

Your researchers own the study; our specialists support moderation, analysis, and quality along the way.

Managed

Our team runs it

BEYOND designs the study, moderates the sessions, and delivers the findings. You bring the product and the decision.

Pricing follows commitment; single rounds are always welcome.

Governance

Built like research, governed like research.

Usability sessions involve real people and real screens. The guardrails are not an afterthought, they are the product.

Consent and privacy

Participants see exactly what is recorded and can pause sharing at any time. A preflight privacy routine runs before any screen share begins.

What self-run captures

Clicks and screens are captured automatically to power the analytics, no recording required. On opt-in, the participant records face and voice with a live self-view and no screen-share; the screen is reconstructed from behavior, so no screen video is stored. Always with consent, no keystroke logging, no DOM surveillance.

Evidence provenance

Participant, task, timestamp, clip, and product version on every finding. If it cannot be traced, it does not ship.

The BI Agent, bounded

The BI Agent drafts summaries and clusters observations. It never moderates a session, never assigns final severity, and never publishes without researcher approval.

Clean, first-attempt data

First-attempt behavior is preserved. Researchers configure whether retries are allowed, and any repeat attempts stay separate from the original result.

Recording controls

A clear recording indicator throughout, pause and stop in the participant's hands, and a separate, optional permission before any clip is used in a demo or a presentation.

Your data

Recordings, clips, and transcripts follow your project policy for retention and deletion. Your data stays yours.

Common questions

The questions buyers ask before the first round.

What can we actually put in front of participants?

Concepts and copy before anything is designed, static screens and images, interactive prototypes hosted in BEYOND or in a capture-enabled Figma file, and live websites and web apps. Behavioral capture, meaning first-click, paths, and heatmaps, runs on the prototypes. Live-site behavioral capture is in development, so live sites are tested today with moderated tasks, ease measures, and the participant explaining as they go.

Does the participant have to share their screen?

No. When a participant opts in they record their face and voice and see a live self-view, so they never expose the rest of their desktop. The interaction stream is saved separately and the journey is reconstructed against the tested version, then played back in the cockpit as one picture-in-picture. No screen video is stored.

How many participants do we need?

Small formative rounds are the norm, and they are reported as such. Counts lead, and when percentages appear they stay secondary and always carry the denominator, so a round of six never reads as population precision. Assisted completions are never folded into clean success.

Where do the participants come from?

Your own users, respondents from a connected BEYOND survey along with the segment and prior-answer context they already carry, or broad consumer and B2B audiences recruited for you. Moderated sessions are recruited and scheduled; unmoderated fielding is quota-managed.

What do we get at the end?

A scorecard per session, one for the whole round, and for self-run studies the behavior behind the numbers, plus a retest comparison when you run the next version. Delivered as interactive HTML, PowerPoint, or your preferred format. Every finding carries the participant, task, timestamp, clip, and product version behind it.

What does the BI Agent do, and what does it not do?

It drafts guides and screeners, transcribes and codes sessions, clusters recurring behavior into candidate themes, drafts toplines, and assembles highlight reels from moments tagged during the session. It never moderates a session, never assigns final severity, and never publishes without researcher approval. Every draft is reviewed by the person whose name goes on the work.

Bring us the flow you are not sure about.

Replace weeks of internal debate with direct evidence from the people who use the experience. See the workflow on your own product or prototype.

Explore Qual Studios

Start with one round. No platform migration required.