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Beyond Insights

Insight isn't the endgame.
It's the spark for transformation.

Strategic research and analytics that help teams make confident decisions and move from insight to action.
The Challenge

The Modern Insight Dilemma

01
Drowning in Data,
Starving for Direction
Forrester reports 60–73% of enterprise data goes unused. You're paying for insights that never leave the server. Dashboards multiply. Decisions don't.
02
Research That Lives
in a Drawer
Findings stay trapped in 150-slide decks, never translated into action. Segmentations gather dust. Trackers get glanced at, not acted on. Expensive shelf-ware.
03
Suppliers Who Deliver
Reports, Not Results
"That's a strategy question." Sound familiar? Most research partners hand off findings and move on. You're left to figure out what it means—and what to do next.
We know because we've been in your seat. BEYOND Insights was built to Inspire Change, not just deliver data.
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Our Difference

We Have Been On Both Sides

Our team includes leaders who ran insights functions at major brands, managing budgets, navigating politics, and fighting to make research matter. And leaders who built sophisticated research practices at top suppliers, designing methodologies, running advanced analytics, and delivering work that actually held up under scrutiny.

We Have Seen What Breaks Down:
Segmentations that cost $200K and satisfy no one. Marketing cannot activate them. Finance does not trust them.
Suppliers who run sophisticated analytics but cannot explain them or answer basic follow-ups from leadership.
Client teams spending more time rewriting surveys and hand-holding vendors than doing strategic work.
150-slide decks that are technically sound and operationally useless. Left for the client to translate.
Methodological shortcuts that save time but collapse under stakeholder scrutiny.
Research that arrives too late, answers the wrong question, or never gets activated at all.
The BEYOND Difference

BEYOND Insights combines client-side empathy with supplier-side rigor. Built to Inspire Change, not just deliver data.

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Our Mission

We Do not Deliver Data. We Deliver Breakthrough Ideas.

Research shouldn't overwhelm you with charts. It should inspire action and provide a roadmap to better decisions.
Data-Verified
Consumer Truths
Not just what people say, but what they actually do, why they do it, and what it means for your business.
Compelling Human
Stories
Insights your stakeholders will remember and act on, not decks that collect dust.
Roadmap to Better
Business Decisions
Specific recommendations with clear rationale so you know exactly what to do next and why.
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What Sets Us Apart

The BEYOND Difference

Human-Centered Storytelling
Data doesn't move organizations, stories do. We translate complex findings into narratives your stakeholders will remember, repeat, and act on.
360° Strategic Intelligence
We've been the client commissioning research, the supplier executing it, and the consultants activating it. That rare combination shapes everything we do.
Senior-Led, No Exceptions
You work directly with partners who have 25+ years of experience, from kickoff through activation. No bait-and-switch.
Data Quality You Can Defend
Credit card-level fraud detection. Census-balanced samples. Rigorous QC that discards 20%+ of responses. When leadership asks "can we trust this?" you'll have the answer.
Proprietary Analytics Engine
We build what most firms license: Python-based MaxDiff, R-based Hierarchical Bayes conjoint, interactive simulators, and custom decision tools that match leading platforms at a fraction of the cost.
From Insight to Impact
We don't stop at "here's what we found." Activation is built in—stakeholder workshops, decision tools, roadmaps, and training to make sure insights actually change something.
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The Real Question

Let Us Be Honest About Your Research

How many segmentations are gathering dust on your server right now?
If marketing cannot activate it, sales cannot sell from it, and product cannot build on it, why did you commission it?
When did research last change an actual decision?
Not "informed" a decision. Not "supported" what leadership already wanted. Actually changed direction.
How often does research arrive after the decision has already been made?
Timing is strategy. If insights show up late, they become validation at best. Expensive rationalization at worst.
When was the last time your supplier pushed back on your brief?
If they just say yes and execute, they are order-takers. A real partner challenges the question before answering it.
Can your team explain your last segmentation to a new hire in two minutes?
If the people who paid for it cannot explain it simply, it will not get used. Complexity is not sophistication.
How many times has leadership asked "so what do we do with this?"
That question is a failure. Research should answer it before anyone has to ask.

If these questions hit close to home, the problem is not your team. It is the industry model. BEYOND Insights was built to fix it.

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The Difference

What Changes When You Work With BEYOND

Typical Supplier
✕
Surveys that feel copy-and-pasted from the last client
✕
Outputs delivered without context or explanation
✕
Junior analyst runs the project. Senior partner appears at the debrief.
✕
Nickel-and-dimed for every follow-up question or additional cut
✕
"What should we do with this?" answered with "That is a strategy question"
✕
No real understanding of your internal constraints or stakeholder dynamics
✕
150 slides of findings. Zero help activating them.
BEYOND Insights
✓
Custom instruments designed around your actual business questions
✓
Every deliverable built to be presented, not just read
✓
Senior partner on every call. No handoffs. No exceptions.
✓
Follow-ups and iterations included. We scope for partnership, not hours.
✓
Strategic recommendations built in. We do not stop at "here is what we found."
✓
We learn your business, your politics, your constraints. Then we design around them.
✓
Activation support: workshops, roadmaps, stakeholder alignment sessions.

You work directly with senior partners who have sat in your seat. That is not a pitch. That is the model.

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How We Work

Decision-First, Not Data-First

Most suppliers start with methodology. We start with the decision you need to make, then design backward from there. The result: research that actually gets used.
Phase 1
DEFINE
Align on the decision before designing the research
1. Discover
  • Define the decision and what success looks like
  • Audit existing knowledge
  • Focus only on questions that change choices
2. Design
  • Right-size the method mix for the stakes
  • Build in fraud detection from the start
  • Lock the analysis plan upfront
Phase 2
EXECUTE
Field with rigor, synthesize with clarity
3. Develop
  • Real-time QC so bad data never enters
  • Mid-project checkpoints as learning emerges
  • Clean, documented, defensible datasets
4. Decode
  • Synthesize qual + quant + context
  • Model drivers and "what-if" scenarios
  • Build narratives that stick
Phase 3
ACTIVATE
Ensure insights actually change something
5. Deliver
  • Executive decks with recommendations
  • Working sessions to build buy-in
  • Playbooks so teams know what's next
6. Drive
  • Activation workshops until it moves
  • Dashboards, simulators, decision tools
  • Measurement to prove impact
This isn't a process we hand off. Senior partners are with you at every step, from first conversation to measurable business impact.
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Our Services

We Answer the Questions That Move Your Business

"Who is our customer—really?"
Segmentation & Journey
Needs-based and behavioral segmentations. Journey mapping. Persona development. Typing tools and activation frameworks that make segments actionable.
We build segments that get used, with implementation roadmaps, not just pretty charts.
"What should we build or say?"
Innovation & Messaging
Concept development and testing. Message optimization (MaxDiff, TURF). Proposition refinement. Creative evaluation with clear go/no-go criteria.
We test for decisions, not validation, including the hard news when something won't work.
"How do we win?"
Brand & Competitive Strategy
Brand health and equity tracking. Competitive positioning. Pricing optimization (Van Westendorp, conjoint). White space identification.
We model trade-offs and build simulators so you can scenario-plan, not just observe.
"What's happening in our market?"
Trends & Foresight
Category deep-dives. Consumer trend analysis. Competitive intelligence. Custom U&A studies designed around your planning cycle.
We connect trends to your specific business decisions, not generic "insights."
"How do we make this stick?"
Activation & Enablement
Stakeholder workshops. Decision sprints. Playbooks and toolkits. Dashboard development. Ongoing measurement and insight integration.
We stay until insights actually change something. Activation is built in, not bolted on.
"How do we tell our story?"
Thought Leadership
Co-branded research programs. Industry POV development. Credibility-building content. Proprietary studies (like our Beauty Brand Blueprint).
We create research your marketing team can actually use, not shelf-ware.
Every engagement is senior-led, decision-focused, and designed for activation.
No 150-slide data dumps. We scope for partnership, not hours, with follow-ups and iterations included.
Full-spectrum methodology
Qualitative
IDIs • Focus Groups • Ethnography
Quantitative
Surveys • Conjoint • MaxDiff
Analytics
SEM • Segmentation • Pricing
Activation
Workshops • Dashboards • Tools
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Working Together

What to Expect

Timeline
4–12 weeks
Typical engagements run 4–6 weeks for focused studies, 8–12 weeks for larger segmentations or multi-phase programs. We build in checkpoints so you're never surprised.
Investment
$25K–$125K
Most projects fall in this range, depending on scope and complexity. Without the overhead of larger firms, you get senior talent at a better price point. We scope for outcomes, not hours.
Your Team
Partner-led
You work directly with Andy and John from kickoff through activation. We pull in specialized team members for qual moderation, programming, and field management as needed.
What's Included
Discovery and design sessions • Instrument development and programming • Fieldwork and quality control • Analysis, synthesis, and storytelling • Executive readout and working session • Data files and documentation
Getting Started
We start with a 30-minute call to understand the decision you're facing. From there, we'll send a focused proposal within a week. No RFP theater, no hidden costs, no surprises.
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Our Services

Quant Capabilities

Quantitative research designed around the decision, not a one-size-fits-all template. Senior-led, defensible, and built to drive action.
Brand Health & KPI Systems
Best for
Tracking, equity, funnel diagnostics that stand up to C-suite scrutiny.
What you get
A KPI system teams can actually run, plus the priorities that move the needle.
U&A & Category Deep Dives
Best for
Occasions, needs, barriers, and the real drivers behind category behavior.
What you get
A category narrative your whole organization can align around.
Segmentation & Personas
Best for
Needs-based, attitudinal, or behavioral segmentations designed to be activated.
What you get
Segment sizing, profiles, and targeting rules teams can actually use.
Customer Experience & Journey
Best for
Journey measurement, moments that matter, and retention/churn drivers.
What you get
A CX roadmap with prioritized fixes, not just a journey map.
Concept & Innovation Testing
Best for
Concept testing, pipeline prioritization, and launch readiness validation.
What you get
Go/no-go decisions with evidence, not just scores to second-guess.
Messaging, Creative & Comms
Best for
Message testing, copy optimization, and comms diagnostics.
What you get
Clear guidance on what lands, with evidence to build alignment.
Pricing & Demand
Best for
Price sensitivity, bundle testing, elasticity, and revenue scenarios.
What you get
Price corridors and tradeoffs, with simulators to model "what if."
Shopper & Retail
Best for
Path-to-purchase, assortment, shelf, and retail environment decisions.
What you get
Conversion levers that translate directly into execution.
The BEYOND Difference
No off-the-shelf surveys. No one-size-fits-all templates. We design every study around your specific decision—tailored to your industry, your brand, and the stakeholders who need to act on it. We're fluent across methodologies, which means we know when to deploy advanced analytics and when simpler is smarter. You get the right approach for the question—not the approach we happen to sell.
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Our Services

Qual Capabilities

Qualitative work built for decisions: structured exploration, sharp synthesis, and stories stakeholders can rally around.
Depth Interviews (IDIs)
Best for
1:1 depth to unpack motivations, language, and barriers.
What you get
Clear problem framing, human truth, and messaging you can actually use.
Focus Groups
Best for
Group dynamics to pressure-test reactions and tradeoffs.
What you get
What resonates, what breaks, and why. Fast.
Online Boards
Best for
Multi-day depth with stimulus review and iteration.
What you get
Richer context and more considered reactions than real-time allows.
Communities
Best for
Always-on insight engine for rapid questions and co-creation.
What you get
A repeatable way to keep learning without starting from scratch.
Ethnography / In-Context
Best for
Behavior in real environments to surface friction and unmet needs.
What you get
The "why" behind behavior, beyond what people say.
Mobile Diary
Best for
In-the-moment capture across journeys and routines.
What you get
Triggers, moments, and context that explain real choices.
Co-Creation Workshops
Best for
Facilitated sessions to build alignment and unlock solutions.
What you get
Shared language, prioritized actions, and real buy-in.
Stakeholder & Expert Interviews
Best for
Internal and external perspectives to de-risk strategy.
What you get
Alignment, clarity, and a sharper brief for execution.
The BEYOND Difference
We don't hand you transcripts and call it a day. Senior moderators lead every session, probing beyond the obvious and catching what others miss. Then we synthesize into stories that actually land with stakeholders: clear themes, sharp implications, and recommendations you can act on. Qual that connects seamlessly to quant. Insights that move people, not just inform them.
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Our Services

Advanced analytics built around decisions, not software licenses

Our strength is not running models. It is choosing and adapting the right analytical approach for the decision at hand, and packaging it so teams can use it.
Segmentation & Personas
• Latent class / profile
• Cluster analysis
• Needs states
• Persona scoring
Drivers & Structure
• Key driver modeling
• Regression
• Factor/PCA
• SEM/CFA
• Path models
Choice & Tradeoffs
• Conjoint (incl. HB)
• MaxDiff
• TURF
• Bundle/feature optimization
Pricing & Revenue
• Van Westendorp
• Gabor-Granger options
• Elasticity
• Scenario modeling
Forecasting & Adoption
• Demand modeling
• Sensitivity analysis
• What-if simulators
• Range forecasts
Predictive Scoring
• Propensity models
• Churn/retention
• Look-alike/RFM
• Diagnostics
Text Analytics
• Open-end coding frameworks
• Theme modeling
• Sentiment analysis
• Driver reads
Decision Tools & Dashboards
• Scorecards
• Simulators
• KPI dashboards
• Reusable tools for teams
Custom-built, not boxed in: We build custom analytical tools, models, simulators, and scoring frameworks to fit the business problem rather than forcing decisions through off-the-shelf software constraints.
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Our Approach

AI used to accelerate analysis, not replace judgment

We use AI to reduce manual effort, speed synthesis, and pressure-test patterns, so senior experts can focus on interpretation, trade-offs, and recommendations. AI supports the work; accountability stays with our team.
Move Faster
  • Accelerate open-end coding and transcript synthesis
  • Speed up QA checks and data exploration for follow-ups
  • Rapid review of survey programming and logic checks
Go Deeper
  • Scan more verbatims to surface themes and outliers
  • Pressure-test hypotheses across segments and markets
  • Connect qual + quant language so the story stays consistent
Focus on What Matters
  • Offload labor-intensive QC so senior minds stay on strategy
  • More time for synthesis, storytelling, and stakeholder prep
  • Higher-value deliverables without higher costs or timelines
How we use AI responsibly
  • Secure workflows: client-approved tools, redaction/anonymization when needed, and no confidential data in public systems.
  • Human validation: we verify themes in the source, triangulate across evidence, and keep senior review on the logic and recommendation.
  • Transparency: we are clear about where AI was used, and we can tailor the approach to your internal policies.
AI accelerates the work. Our team owns the thinking.
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Our Technology

The BEYOND Research Platform

One integrated system from survey programming through real-time analysis, advanced analytics, and client-facing dashboards. No handoffs between tools. No waiting for data processing teams.
Full Survey Engine
  • 15+ question types including MaxDiff, Conjoint, grids, loops
  • Complex logic: skip, piping, randomization, quotas, screener DQ
  • Live preview with test-mode resume tokens
Real-Time Field Management
  • Live dashboard: completes, incidence, LOI, drop-off
  • Throttle, pause, or kill-switch panel sources instantly
  • Auto-close on quota fill with supplier-level scoring
Data Quality Pipeline
  • 4-stage QC: fraud at entry, behavioral, completion, review
  • 8+ automated checks with severity scoring, not pass/fail
  • 13 verbatim-specific QC checks, full audit trail
MaxDiff Design Builder
  • Recommendation engine: optimal design from items + sample
  • Partition-based optimizer with diagnostic scoring
  • Publishes directly to survey, no manual JSON or consultant
Toplines & Banner Tables
  • Auto-frequency tables the moment data arrives
  • Banner columns with pairwise z-tests, letter notation
  • Weighting, custom NETs, sticky grid-banner view
Panel Source Management
  • Multi-source fielding with per-vendor performance metrics
  • Source-level rate limiting and independent kill switches
  • Isolate a bad panel source in seconds, keep the rest running
18 Analytics Modules
  • MaxDiff HB, Conjoint, TURF, segmentation ensemble
  • Driver analysis (Shapley), SWOT/IPA, Expectancy (proprietary)
  • Qualitative text analytics with sentiment + emotion coding
BEYOND AI Assistant
  • Project-scoped AI with access to schema, banners, data
  • Tables on demand, mid-field edits, analytics sense-making
  • Shows its work on every answer, human approval required
Repository & Project Hub
  • Reusable content: 19 Study Packs, 10 Method Packs, 628 assets
  • Per-client Project Hub: deliverables, datasets, dashboards, data maps
  • Versioned, dated, role-based access for the life of the engagement
Plus: Benchmark & Delivery Infrastructure
Census API
ACS 5-year pulls at state, CBSA, county, tract. Weighting targets and benchmark columns built into any banner.
Interactive Dashboards
Live dashboards tied to source data. Pin any table, refresh on demand. Export to PDF or PowerPoint with BEYOND styling.
Platform Proof Points
18
Analytics
Modules
T+0
Real-Time
Toplines
628
Reusable
Assets
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Reporting

Deliverables That Actually Get Used

Most research dies in a PDF. We design outputs around how your teams actually make decisions: visual, shareable, and built to travel.
Executive Story Deck
Tight storyline, clear trade-offs, specific next steps. Built for the boardroom, not the filing cabinet.
Interactive HTML
Clean visuals, fast sharing, no version chaos. This deck you're viewing? Built in our HTML system.
Dashboards
Tableau, Power BI, or custom. Explore, filter, track so teams can answer their own follow-up questions.
Decision Tools
Simulators, scorecards, "what-if" scenarios. When stakeholders need help choosing, not just learning.
Data Handoffs
Excel, CSV, SPSS, fully documented. Clean data your team can actually reuse and build on.
Narrative Memos
Board-ready storylines in writing. When implications need to travel without you in the room.
The BEYOND Difference
We don't hand off findings and disappear.
Every deliverable comes with working sessions to pressure-test choices, build alignment, and ensure the work actually moves something. When the question is "what do we do next?" we bring options, trade-offs, and tools that help teams choose.
Built for every audience
Leadership: Decisions + risks
Brand: Messaging + GTM
Product: Fixes + backlog
Insights: Data + models
Sales: Proof points + talk tracks
Ops: Playbooks + enablement
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Data Integrity

Data You Can Defend

When leadership asks "can we trust this?"—you'll have the answer. Our systems ensure insights are backed by data of the highest integrity.
Census-Based Balancing
• Monthly census datasets—not outdated benchmarks
• Truly representative samples across demos
• Coverage that reduces blind spots in your data
Credit Card-Level Fraud Detection
• Real-time QC catches bad actors before they pollute data
• We discard 20%+ of responses due to quality issues
• Bot blocking and suspect VPN filtering built in
Fresh Respondents, Real Answers
• Multi-source sampling from vetted providers
• 2-week minimum gap between surveys per respondent
• Engaging design that reduces satisficing and fatigue
Transparent Methodology
• Full documentation of sampling and weighting
• Confidence intervals and significance testing
• Audit-ready files for internal review teams
Why this matters:
When stakeholders trust the data, the conversation moves from debating methodology to making decisions.
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Case Example

What "Beyond the Report" Actually Looks Like

The Challenge
A major video platform knew users had perception issues, but couldn't pinpoint which specific factors to address, how they connected to loyalty and usage, or how to prioritize limited resources across teams.
The Approach
Using Bayesian Structural Equation Modeling across 5,500+ users, we mapped perception drivers through mediating constructs to behavioral outcomes—quantifying the actual pathways from experience to loyalty and usage, not just surface-level correlations.
5,500+
Users Analyzed
22
Perception Drivers Identified
500+
Causal Paths Validated
What We Delivered
Tactical precision: Specific perception factors isolated, each one a distinct lever teams can act on independently
Prioritized roadmap: Effect sizes showing which improvements drive the biggest gains in loyalty and usage
Mediation pathways: Understanding not just what to fix, but why and how changes flow to outcomes
Competitive context: Where the platform wins and loses vs. alternatives on each perception dimension
Cross-functional activation: Findings translated for Product, Engineering, UX, and Marketing teams
The Insight That Changed Strategy
"The platform wasn't losing on quality—it was losing on the story of quality. Users believed competitors were better, but the data said otherwise. The gap wasn't in the product. It was in perception. And perception is faster, cheaper, and easier to fix than infrastructure. This single finding redirected the entire roadmap."
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Case Example

Turning Portfolio Complexity into Growth Clarity

The Challenge
A better-for-you snack brand had strong health equity but stalling growth. Lapsed buyers cited "boring flavors" as the barrier. The team debated dozens of new flavor concepts but couldn't agree on which would drive incremental volume vs. simply cannibalize existing sales.
The Approach
Using MaxDiff preference analysis and TURF optimization across 1,100+ category buyers, we quantified the exact reach of each flavor concept then modeled the optimal assortment that maximized coverage while minimizing cannibalization and competitive loss.
1,100+
Snackers Analyzed
28
Flavor Concepts Tested
67%
Segment Reach with 5 SKUs
What We Delivered
Optimized 5-SKU lineup: The exact combination that maximizes reach across both loyal and lapsed buyers
Incremental lift by flavor: Which additions drive new volume vs. shuffle existing buyers
Cannibalization risk scores: Flagging flavors that compete with the core vs. expand the franchise
Platform extension guidance: Where "Flavor Blasted" works vs. backfires by flavor type
Kill list: Underperforming SKUs draining shelf space without earning it
The Insight That Changed Strategy
"The assumption was that winning back lapsed buyers required different flavors than keeping loyal ones. The data proved the opposite: a single optimized lineup captured two-thirds of both groups. Growth and retention weren't competing goals, they were the same goal, solved by the same five flavors."
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Case Example

Research That Drives Organizational Change

The Partner
Cancer and Careers is a nonprofit helping people with cancer navigate workplace challenges while maintaining their careers and financial stability.
Our Role
Research, index design, and scoring methodology. Designed and executed the foundational research for the Cancer and Careers Workplace Support Indexâ„¢, and developed the underlying index framework and scoring methodology. Surveyed 373 employees managing cancer to understand what support actually looks like in practice, not just on paper.
MANAGERS
69%
showed empathy
48%
had any training
HR
66%
showed empathy
48%
helped with paperwork
POST-TREATMENT
22%
rate support as good after treatment ends (down from 54% during treatment)
The Core Finding
→
Both managers and HR genuinely care. Empathy and confidentiality scores are high across the board.
→
But caring doesn't translate to capability. Managers lack training; HR can't help with the paperwork.
→
Then support disappears entirely. When treatment ends, employees still battle fatigue, cognitive fog, and fear of recurrence. Alone.
"The problem isn't that people don't care. It's that caring doesn't translate into operational support."
Core insight from the EMC research (N=373 employees managing cancer)
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Our Impact

Results That Speak

92%
Repeat Engagement Rate
15+
Years of Trusted Partnerships
50+
Years Combined Client-Side Experience
7
Industries Deep Expertise
100%
Senior-Led Engagements, Start to Finish
"They don't just deliver data. They stay until the work actually changes something. That's rare."
— Insights Director, Fortune 500 Media Company
What Our Work Helps Teams Achieve
Stronger Brand Position
Clearer differentiation, higher consideration, and equity signals that move
Faster Innovation
Clearer feature priorities and go/no-go decisions that stick
Smarter Pricing
Trade-offs grounded in customer value, not gut feel
Message Cut-Through
Creative that resonates, claims that land, stories that spread
Stakeholder Alignment
Faster consensus through shared evidence and decision tools
Segments That Activate
Targeting frameworks teams actually use, not shelf-ware
We measure success by what changes, not what gets delivered.
Our repeat rate isn't luck. It's because the work gets used.
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Experience

Why Category Range Matters

The subscription model that failed in media? We steered a tech client away from repeating that mistake. The segmentation approach that transformed a beauty brand's targeting? We adapted it for a retailer facing the same challenge. Cross-category pattern recognition makes every engagement sharper because we've seen what works and what doesn't across industries. You're hiring that perspective, not a list of logos.
Sharper hypotheses from day one
Faster decisions through cross-category pattern recognition
Outside-in perspective your competitors lack
Proven frameworks adapted to your context
Media & Publishing
NYT, PBS, Sports Illustrated, Vogue, The Atlantic, Bon Appétit, Hallmark
Beauty & Fragrance
L’Oréal, Shiseido, NARS, Clé de Peau Beauté, Drunk Elephant, Laura Mercier
Retail & Apparel
Macy's, Express, The North Face, Wrangler, Title Nine, Smartwool
Tech & Subscriptions
Sony, Square, Tonal, Shutterstock
CPG & Food
Perdue, Hippeas, and category-level competitive work
Nonprofit & Impact
Best Friends Animal Society, Cancer and Careers, Festival Napa Valley
Proprietary: Beauty Brand Blueprint
Live Example
Syndicated study with dashboard access, featuring segmentation, brand switching, expectancy modeling, and SEM. See it at beauty.beyondinsights.com
Your category expertise + our cross-industry pattern recognition = better decisions, faster.
We bring the outside-in perspective. You bring the domain depth. Together, we see what others miss.
Explore Beauty Blueprint
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Our Difference

Built by Leaders from Both Sides of the Table

BEYOND Insights was built by client-side and supplier-side leaders who have lived the realities of modern insights work: tight timelines, stakeholder friction, and the pressure to drive action (not just deliver findings).
Client-Side
We have owned the decisions, managed budgets, and defended recommendations in high-stakes rooms.
Supplier-Side
We have designed and executed research across qual, quant, and analytics, with rigorous QC and practical speed.
Strategy
We translate insight into roadmaps, positioning, and activation plans that can be implemented.
Analytics
Structural modeling, segmentation algorithms, pricing optimization, and decision tools built to answer real business questions.
Founders / Leadership
John Bekier
John Bekier
Managing Partner & Co-Founder
25+ years transforming consumer intelligence into business growth. As CEO of PROOF Insights, doubled the organization to 30 professionals and transformed a field operation into a Fortune 500–serving insights consultancy, retained post-acquisition for leadership continuity. Builds proprietary analytics tools in Python and R, codes in GitHub, and delivers enterprise-grade simulators without the enterprise price tag. Published researcher.
Andy Borinstein
Andy Borinstein
Chief Insights and Strategy Officer & Co-Founder
Senior research executive with 30+ years of client- and supplier-side leadership across qualitative and quantitative research. Most recently held lead research roles at Time Inc., Meredith, and Dotdash Meredith, spanning News, Sports, Personal Finance, Business, Home, Food, Entertainment, Lifestyle, and Technology.
Supported by a senior bench across research, strategy, analytics, and activation.
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Beyond Insights
Let's Go Beyond

Your Next Strategic
Advantage Starts Here

Co-Founder
John Bekier
Managing Partner
Co-Founder
Andy Borinstein
Chief Insights and Strategy Officer
Learn More
beyondinsights.com
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