BEYOND Insights
The BEYOND Research Platform

One platform. Every stage of consumer research.

From survey design to final deliverable, on one stack with one governed data trail. Built by BEYOND Insights to run our own research, with select modules open to client teams during active engagements.

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6 Workflow Stages18 Analytics ModulesOne Governed Data Trail
The Problem

Modern research should not need five tools.

The platform exists because our own team was tired of losing a week at every handoff.

01
Five tools to finish one study
Programming lives in one platform, fieldwork in another. Cleaning and recodes in scripts. Advanced methods in specialist software. Every handoff adds delay and QA risk.
02
Analytics trapped in silos
MaxDiff on one machine, conjoint on another, text analytics on a third. The moment a stakeholder asks a follow-up question, the data has to move again.
03
Nobody owns the data trail
Tables and dashboards drift from source. When a chart looks off, nobody can find the underlying pull. Version control by folder name.
If these sound familiar, the problem is not your team. It is the industry model. BEYOND built this platform to fix it.
The Workflow

Brief to binder. Six stages, one data trail.

Most research stacks break at the handoffs. This one does not, because there are no handoffs.

01Programming

Build

Drag-and-drop authoring. 15+ question types including MaxDiff and Conjoint. Skip logic, piping, randomization, quotas. Live preview.

02Fielding

Field

Real-time quotas, dispositions, LOI, device mix. Supplier-level quality scoring. GeoIP, duplicate prevention, bot screens.

03Quality

Validate

Four-stage QC built in. Fraud screening at entry, behavioral checks, speedster detection, full per-respondent audit trail.

04Tables & Data

Process

Multi-banner tables with stat testing. Weighting, custom NETs, grid banner view. SPSS / CSV exports with labelled variables.

05Advanced Methods

Analyze

Eighteen modules running against the same governed dataset. MaxDiff, Conjoint, segmentation, driver analysis, Expectancy.

06Delivery

Deliver

Interactive dashboards with live data refresh. PDF and PowerPoint exports with BEYOND styling. Project Hub for the life of the engagement.

Advanced Analytics

Eighteen analytics modules. One dataset.

Every module runs against the same governed data trail, from programming through delivery. Every module ships with an Analytics Guide for decision makers.

Choice & Optimization
MaxDiff Design Builder
BIB optimization
MaxDiff Counting
best-worst scoring
MaxDiff HB
per-respondent utilities
Conjoint
HB + market simulator
TURF
reach optimization
Structure & Segmentation
Factor Analysis
PAF, Varimax / Promax
Latent Class FA
heterogeneity diagnostics
Segmentation
k-means, LP, ensemble
Segmentation Typing
route new respondents
Pricing & Demand
Van Westendorp
price sensitivity meter
Gabor-Granger
demand curves
Expectancy Analysis
halo-corrected performance
Drivers & Diagnostics
Driver Analysis
Shapley decomposition
SWOT / IPA
benchmark quadrants
Correlation Analysis
Pearson / Spearman
Text & Profiling
Qualitative Text Analytics
themes, sentiment, emotion
Audience Affinity Profiling
index cross-tabs
MOE Estimation
sample power
Guides & Training
Analytics Guides
plain-language method docs
Signature Methods

Four methods that earn their place on the platform.

Most research platforms skip advanced methods or gate them behind enterprise tiers. These four run on ours, against the same governed dataset, with outputs ready for deliverables.

01Core method

MaxDiff

Best-worst scaling done right. Tap-first mobile UX and a native design builder. A core method, not a premium add-on.

  • Experimental design with BIB optimization
  • Counting plus Hierarchical Bayes estimation
  • Per-respondent utilities and confidence intervals
  • Mobile-first, tap-forward respondent UX
02Audience Affinity Profiling

Segmentation

Targetable clusters that feed media plans and product roadmaps, not academic segments that die in a deck.

  • K-means, hierarchical, latent profile, ensemble
  • Cluster validation, stability, silhouette
  • Production typing tool to route new respondents
  • Index-scored profiles with significance testing
03Choice-based design

Conjoint

Choice-based conjoint from design through market simulation. HB estimation on platform, with a simulator non-methodologists can use.

  • Efficient design with attribute-level balancing
  • Hierarchical Bayes part-worth estimation
  • Live market simulator, drag-and-drop scenarios
  • Willingness-to-pay and share of preference
04Proprietary to BEYOND

Expectancy Analysis

Separates genuine brand performance from awareness and halo. Identifies where brands over-deliver or under-deliver versus size-adjusted expectations.

  • Size-adjusted expectation modeling
  • Halo and recency correction at attribute level
  • Brand-by-attribute skew versus expected
  • Pairs cleanly with driver analysis and SWOT
Introducing BEYOND AI

An AI assistant that knows your study.

BEYOND AI runs inside our platform, not through public chatbots. It has scoped access to your study's schema, banner definitions, computed variables, and deliverables, and only your study. It shows its work on every answer, waits for human approval before publishing changes, and logs every query.

PROJECT-SCOPEDEVIDENCE-GROUNDEDHUMAN APPROVAL REQUIRED
NEVER LEAVES THE PLATFORMNO TRAINING ON YOUR DATAAUDIT-LOGGED
Tables on demand
Ask for a 25+ banner, a stacked age-and-region view, or a banner limited to Purchasers with SU claims. BEYOND AI drafts the banner, runs the table, and shows its work.
Mid-field survey edits
Describe the change. BEYOND AI proposes the edit, flags downstream effects on skip logic, computed variables, or quotas, and waits for your approval before publishing.
Analytics sense-making
Paste a question, a segment, or a MaxDiff output. BEYOND AI summarizes the signal, contrasts against a comparison group, and flags significance with the evidence.
Where your data lives

This is not a wrapper around ChatGPT.

Inside our platform. Not in a public chatbot.
BEYOND AI calls run server-to-server through Anthropic's enterprise API. Your respondents, verbatims, and tables never pass through ChatGPT, Gemini, or any consumer AI service. Nothing is copy-pasted into a public tool.
Your data does not train any model.
Anthropic's enterprise API operates with zero data retention. Nothing from your study is stored, sampled, or used to improve any model, not theirs, not ours, not anyone's.
Scoped to your project. Logged for review.
Each project's AI context is walled off from every other project. Within a project, every query and response is preserved in an audit log you can review at any time.
Beyond the Workflow

Pieces around the study.

What the platform does beyond the survey itself: the population you weight to, the prior work you draw on, and where every asset lives.

Census API

Live population benchmarks, built in.

  • US Census ACS 5-year pulls at state, CBSA, county, tract
  • Weighting targets and incidence benchmarks
  • Refreshes on Census release cadence
BEYOND Repository

Reusable content library.

  • 19 Study Packs · 10 Method Packs
  • 162 Shared Modules · 466 Reusable Assets
  • MaxDiff, Conjoint, Kano, Van Westendorp built-ins
Project Hub

Every asset, one place.

  • Deliverables, datasets, data maps, banner books
  • Versioned, dated, role-based access
  • Persistent for the life of the engagement
Access

What clients get. What BEYOND runs.

The platform is not sold as a standalone product. It is the infrastructure BEYOND uses to deliver every engagement. During active projects, parts of it open to client teams at different depths.

Included

Always-open modules

Everything we produce for you, plus live visibility while field is running.

Project Hub
Every deliverable and asset from your engagement, for the life of the project.
Analytics Guides
Plain-language documentation for every method. When to use it, how to read outputs.
Live Project View
Fielding progress, quotas, dispositions, incidence in real time.
Self-serve

Analysis you can run yourself

Modules designed for direct use. No methodologist required to pull a crosstab.

Tables & Cross-tabs
Live banner tables with stat testing. Pull crosscuts on demand.
Results Explorer
Filter, segment, and deep-dive the live dataset.
Dashboards
Interactive dashboards tied to source data. Refresh on demand.
Text Analytics
Real-time theme extraction and sentiment on verbatim responses.
Analyst-led

Heavy methods, in expert hands

Methods only as good as the hands running them. Outputs land in your Hub and dashboards.

Segmentation
Cluster design, validation, and targeting logic require analyst judgment.
Conjoint & MaxDiff
Design, HB estimation, simulator setup. Simulator access available to you.
Expectancy Analysis
Proprietary methodology. Size-adjusted expectation modeling run by BEYOND.
Custom modeling
Driver analysis, factor / latent class, weighting, anything bespoke.
Standalone module licensing for in-house insights groups is on the roadmap. If your organization is a candidate for early access, let's talk.

If this is the infrastructure your next study deserves, let's talk.

Send a brief or a problem statement. We come back with a scoped approach, timeline, and quote inside five business days, plus platform access if the project calls for it.

Start a projectView capabilities deck